Choosing Jet Print Mats: How to Pick the Right Branded Mat for Your Business

Choosing the right entrance mat may seem like a small decision, but it can make a big difference to how customers experience your business. A mat at the entrance is one of the first things people step on and notice when they arrive. For companies that want a clean, professional and branded entrance, Jet Print Mats are a practical and effective choice.

Jet Print Mats are custom printed mats designed to display your business logo, colours, slogan or message clearly. They help your entrance look more professional while also assisting with dust, light dirt and moisture control. This makes them ideal for offices, shops, reception areas, showrooms, hotels, schools, restaurants and commercial spaces.

However, not every business needs the same type of branded mat. The best Jet Print Mat for your company will depend on where it will be placed, how much foot traffic the area receives, what design you want printed and how strong your branding needs to be. This guide will help you choose the right Jet Print Mat for your business entrance.

Why Choosing the Right Jet Print Mat Matters

A branded entrance mat should do more than simply cover the floor. It should support your brand image, help keep your entrance cleaner and create a positive first impression for customers and visitors.

If the mat is too small, the logo may not stand out clearly and visitors may not step on it properly. If the design is too busy, the branding may be difficult to read. If the mat is placed in the wrong area, it may not perform well or may look out of place.

Choosing the right Jet Print Mat helps you get the best value from your branded mat. It ensures your business entrance looks neat, professional and aligned with your company identity.

Start by Looking at Your Entrance Area

Before choosing a Jet Print Mat, look carefully at the area where it will be used. The entrance layout will affect the size, shape and placement of the mat.

Ask yourself these questions:

• Is the mat going inside or near the doorway?
• How wide is the entrance?
• Do customers naturally step in the centre of the doorway?
• Is there enough space for a larger branded mat?
• Will the mat interfere with doors or furniture?
• Is the area exposed to dust, rain or heavy foot traffic?

A Jet Print Mat should be placed where people naturally walk. It should lie flat, be easy to see and not create a trip hazard. The better the placement, the stronger the branding impact and the better the practical performance.

Choose the Right Size for Your Jet Print Mat

Size is one of the most important decisions when ordering Jet Print Mats. A larger mat usually creates stronger visual impact because there is more space for your logo and design. It also gives visitors more surface area to step on, which helps with dirt control.

For small office entrances, a medium-sized mat may be enough. For large reception areas, showrooms or retail entrances, a bigger mat can look more professional and create a stronger branded welcome.

When choosing the size, make sure the mat suits the entrance space. It should not look too small for the area, but it should also not block doors, walkways or furniture. A good size looks natural and intentional.

Keep the Design Simple and Clear

The design of your Jet Print Mat should be easy to recognise at a glance. People are usually walking when they see the mat, so the logo and message must be clear.

A common mistake is trying to add too much information. Long text, small contact details, multiple slogans and detailed graphics may not work well on a floor mat. A clean design usually looks more professional and is easier to read.

For best results, use:

• Your main company logo
• Your primary brand colours
• Short wording if needed
• Strong contrast between the logo and background
• A simple layout with enough spacing

A Jet Print Mat should strengthen your branding, not make it look crowded. Clear, bold artwork will usually create the best impression.

Use High-Quality Logo Artwork

The quality of your logo file can affect the final appearance of the mat. If the artwork is blurry, stretched or low resolution, the printed design may not look as sharp as expected.

Before ordering your Jet Print Mat, make sure your logo file is suitable for printing. A high-quality logo helps the design appear cleaner, clearer and more professional.

If your business has brand guidelines, use the correct logo version and colours. This helps the mat match your signage, website, uniforms and marketing material.

Match the Mat Design to Your Business Type

Different businesses may need different design styles. A corporate office may want a clean and formal design, while a retail store may prefer something bold and eye-catching.

For Offices

Office Jet Print Mats should usually look professional, neat and simple. A clear logo with corporate colours works well for reception areas, boardroom entrances and client-facing spaces.

For Retail Stores

Retail stores can use stronger colours and more eye-catching designs. The mat should help attract attention while still matching the store’s brand identity.

For Hotels and Restaurants

Hospitality businesses should focus on a welcoming design. A logo, brand name or simple welcome message can help create a warm and polished entrance.

For Schools and Institutions

Schools, colleges and training centres can use Jet Print Mats with a badge, institution name or welcome message. This helps make the entrance more recognisable and professional.

For Showrooms

Showrooms can use Jet Print Mats to create a strong branded display area. A bold logo mat at the entrance can make the space feel more premium and organised.

Think About Foot Traffic

The amount of foot traffic your entrance receives should influence your mat choice. A quiet office does not have the same needs as a busy retail store, school or commercial building.

For high-traffic entrances, the mat must be cleaned more often and should be positioned where it can collect dust and dirt effectively. In busy areas, a larger mat may also be better because more people will walk across it throughout the day.

For lower-traffic spaces, a smaller or medium mat may still provide excellent branding value while keeping the entrance neat.

Choose the Best Placement for Maximum Impact

Placement affects how visible and useful your Jet Print Mat will be. The best position is usually just inside the main entrance or at the reception area where visitors naturally step.

Good placement areas include:

• Main business entrances
• Reception areas
• Retail doorways
• Showroom entrances
• Front counter areas
• Hotel and guesthouse entrances
• Restaurant entrances
• School reception areas
• Exhibition stands

If your business has more than one customer-facing area, you may benefit from more than one branded mat. For example, one mat can be placed at the entrance and another near the reception desk or sales counter.

Use Jet Print Mats for Brand Consistency

Brand consistency is important because it helps customers recognise and trust your business. Your logo, colours and message should look consistent across your website, signage, business cards, uniforms and premises.

Jet Print Mats help bring that same identity into your physical entrance. When visitors see your logo on the mat, signage and reception area, the brand feels more organised and professional.

For companies with multiple branches, using the same Jet Print Mat design at each location can help create a consistent brand experience.

Jet Print Mats for Promotional Campaigns

Jet Print Mats are not only useful for permanent entrances. They can also be used for special promotions, seasonal campaigns, exhibitions, product launches and events.

A custom printed mat can display a campaign message, product name or event branding. This helps create a branded space and makes the business look more prepared and professional.

For exhibitions and trade shows, branded mats can also improve the appearance of your stand. They help define your area and make your display more memorable.

Consider Cleaning and Maintenance

A Jet Print Mat should look clean and professional at all times. Even the best design can lose impact if the mat is dirty or poorly maintained.

Before choosing your mat, think about how often the area gets dirty and how easily the mat can be cleaned. High-traffic entrances may need daily cleaning, while quieter spaces may need less frequent maintenance.

Basic care includes:

• Vacuuming regularly
• Shaking off loose dirt
• Spot cleaning stains quickly
• Allowing the mat to dry properly if wet
• Cleaning the floor underneath the mat
• Checking that the mat lies flat

A clean mat supports your brand image and helps your entrance look well managed.

Know When to Replace Your Jet Print Mat

Even with good care, a mat will eventually show signs of wear. A worn or faded mat can create the wrong impression, especially in customer-facing areas.

You should consider replacing your Jet Print Mat when:

• The logo is no longer clear
• The colours look faded
• The edges are damaged
• The mat no longer lies flat
• The surface looks worn
• Cleaning no longer improves the appearance
• Your business has updated its branding

Replacing an old mat helps keep your business entrance fresh, clean and professional.

Jet Print Mats vs Other Branded Mats

There are different types of branded mats available, and each option has its place. Jet Print Mats are a good choice when you want clear printed branding, strong visual presentation and a professional entrance mat for customer-facing areas.

They are especially useful when logo detail, colour and design appearance are important. For businesses that want their entrance to look polished and branded, Jet Print Mats are a strong option.

For more ideas on branded entrance matting, you can also visit Welcome Mats.

Why Choose Brandmat for Jet Print Mats?

Brandmat supplies branded matting solutions for businesses that want professional, practical and attractive entrance mats. Our Jet Print Mats are ideal for companies that want to combine sharp branding with everyday floor protection.

Whether you need a mat for an office, retail shop, showroom, school, hotel, restaurant or commercial entrance, Brandmat can help you choose a solution that suits your space and brand requirements.

View our full range of Jet Print Mats and choose a custom printed mat that helps your business entrance look clean, branded and professional.

Frequently Asked Questions About Choosing Jet Print Mats

How do I choose the right Jet Print Mat?

Choose a Jet Print Mat based on your entrance size, foot traffic, logo design, brand colours and where the mat will be placed.

What size Jet Print Mat should I choose?

The mat should be large enough for people to step on naturally and big enough to display your logo clearly without overcrowding the entrance.

Are Jet Print Mats suitable for offices?

Yes. Jet Print Mats are ideal for office entrances, reception areas, boardroom entrances and corporate foyers.

Can Jet Print Mats be used for retail stores?

Yes. Retail stores can use Jet Print Mats at entrances, counters and promotional areas to improve branding and customer presentation.

What design works best on Jet Print Mats?

A simple design with a clear logo, strong contrast and limited text usually works best. Avoid overcrowding the mat with too much detail.

Final Thoughts

Choosing Jet Print Mats for your business is about more than selecting a floor covering. It is about improving your entrance, strengthening your brand image and creating a better first impression for customers, clients and visitors.

The right Jet Print Mat should fit your space, display your logo clearly, match your brand colours and support daily use. When chosen properly, it becomes a practical branding tool that works every day at your entrance.

Order Jet Print Mats from Brandmat and create a cleaner, sharper and more professional entrance for your business.